Our mission is to support our retail partners with products and insights that drive customer satisfaction and sales growth. So, we analysed recent sales data to provide insights on what's working and why! 

1. The Best Seller: 9cm Orchid in Hampshire Ceramic

The 9cm Orchid's success stems from its balance between price and perceived value, making it an appealing impulse purchase. The elegant Hampshire ceramic adds a touch of sophistication, enhancing its appeal as a gift.

Performance Overview:

Feedback from Garden Centres:

“Once launched, the 9cm Orchid ceramic quickly became our biggest selling indoor plant.”

Actionable Insight:

• Stock Management: Ensure continuous availability of the 9cm Orchid across all partner garden centres.

• Marketing Strategy: Highlight this product in promotional materials, emphasising its' suitability as a gift.

• Product Extension: Explore similar product combinations with other popular indoor plants to replicate this success.

2. Focus on the Core

Reducing the number of choices helps alleviate customer indecision, leading to quicker purchase decisions. Pre-paired plant and pot combinations simplify the shopping experience, increasing the likelihood of purchase.

Strategy Overview:

• Concept: Simplify customer choices by offering fewer, well-chosen plant varieties with matching pots. 

• Execution: Merchandising plant and pot combinations to reduce customer indecision and increase sales.

Feedback from Garden Centres:

"We now sell more foliage plants in ceramics than in plastic pots."

Actionable Insight:

• Merchandising: Continue to curate and display plant and pot combinations prominently.

• Customer Education: Use point-of-sale materials to highlight the benefits of these combinations.

• Inventory Management: Monitor sales data to identify top-performing combinations and adjust inventory accordingly.

3. Back British

Emphasising British-grown plants resonates with customers, creating a sense of national pride and supporting local growers. Dedicated displays help these products stand out, driving customer interest and sales.

Strategy Overview:

• Concept: Promote British-grown plants by creating dedicated sections in-store.

• Execution: Use separate benches and point-of-sale materials to highlight British collections.

Feedback from Garden Centres:

“The British message really helps our displays stand out.”

Actionable Insight:

• Promotional Campaigns: Develop marketing campaigns that emphasise the benefits of buying British.

• In-Store Displays: Continuously refresh and highlight British plant sections to maintain customer interest.

4. Flowering is Back

The resurgence of interest in flowering plants indicates a customer desire for vibrant, eye-catching options. Varieties like Chrysanthemums and Kalanchoe add visual interest and excitement to indoor plant selections.

Trend Overview:

• Observation: Increased popularity of colourful flowering plants like Chrysanthemums and Kalanchoe.

• Customer Preference: Bright, interesting varieties attract attention, especially during the outdoor season.

Feedback from Garden Centres:

“Our customers love the fireworks, who knew Chrysanthemums could be so fun.”

Actionable Insight:

• Product Assortment: Expand the range of colourful flowering plants available.

• Seasonal Promotions: Create seasonal displays and promotions to capitalise on the popularity of these plants.

• Customer Engagement: Use social media and in-store events to showcase the variety and beauty of flowering plants.

By leveraging sales insights, The Horti House aims to better support its retail partners in refining their product offerings, enhancing merchandising strategies, and ultimately driving higher sales. Focusing on best-selling items, simplifying customer choices, promoting British-grown plants, and capitalising on trending flowering varieties will help maintain a competitive edge and meet customer demands effectively.