The orchid, with its stunning blooms and architectural form, has long held a top spot in the hearts of plant enthusiasts. For over 15 years, orchids have been the top-selling plant product.
And now, we are delighted to introduce our new British-grown, peat-free range of Hooped and Cascading Orchids, alongside our evergreen Orchid collection. Perfect for gifting or home decoration, these varieties come with the option of a complementary ceramic pot.
Retail specialists, here's your concise guide to make the most out of selling these mesmerising plants:
Key Selling Points:
British Grown: Our orchids are cultivated right here in the UK, ensuring top-notch quality and reducing the carbon footprint of transport.
Top Seller: Orchids have been the number one plant product for over 15 years; they have a proven track record of high sales.
Versatile Range: The new Hooped and Cascading varieties bring a fresh twist to traditional orchids, appealing to both longtime fans and new enthusiasts.
Optional Ceramic Pot: Each orchid can come with or without a ceramic pot, catering to different customer preferences and price points.
Orchid Care Tips for Customers:
Light: Place in a bright location but avoid direct sunlight which can scorch the leaves.
Watering: Water once a week. Let the water drain thoroughly to avoid root rot.
Temperature: Orchids prefer temperatures between 15-25°C.
Humidity: They love humidity. Consider placing a tray of water near the orchid or misting occasionally.
Feeding: Use a specific orchid fertiliser every 2-4 weeks during the growing season.
Repotting: Do this every 2-3 years, or when the compost breaks down.
Highlight Uniqueness: Emphasise the distinct shapes of the Hooped and Cascading Orchids, which differentiate them from typical varieties.
Promote as Gifts: These orchids, especially with the ceramic pot, make for a perfect, ready-to-give present for various occasions.
Educate Customers: Provide care tips to customers. A well-informed buyer is more likely to make a purchase.
Display With Accessories: Pair orchids with decorative stones, moss, or other accessories to show customers how they can style them at home.
In-store Display Tips:
Arrange your orchids at varying heights using tiered stands or shelves, ensuring each plant is easily visible.
Incorporate a well-lit backdrop and consider using a soft coloured fabric or paper to enhance the orchids' colours. This will not only showcase their beauty but also attract the attention of passing customers.
Make sure to display that these Orchids are British grown and peat-free using a chalk or display board, enticing your more eco-conscious customer further.
With the right care, orchids can bloom for months, making them a cherished item for homes or as gifts. Retailers, capitalise on this enduring love for orchids by offering the finest British-grown, peat-free varieties and providing the care knowledge customers need. Happy selling!